The strategic planning of SMEs in Malaysia: Types of strategies in the aftermath of economic downturn

During economic downturns, strategic management might be useful for SMEs as they need strategies to survive. The research here looks at whether formal strategic planning is relevant to SMEs and if the Wheelen and Hunger (2008) strategic planning model is applicable to SMEs in the Asian context.For t...

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Bibliographic Details
Main Authors: Cheng, Wei Hin, Abdul Kadir, Kadzrina, Bohari, Abdul Manaf
Format: Article
Language:English
Published: 2012
Subjects:
Online Access:http://repo.uum.edu.my/9440/1/6.pdf
http://repo.uum.edu.my/9440/
http://www.ajbms.org/index.php
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