Social influence and price, influence on consumer resistance to innovation
The basic purpose of this study is to investigate the consumer buying behavior.In this study smartphone used as innovation.In the technological advancement smartphone is best communication tool and playing significant role in the society. In this study researcher identified some factor that influe...
محفوظ في:
المؤلفون الرئيسيون: | Abbas, Mazhar, Mohtar, Shahimi |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
UUM College of Business
2015
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/17818/1/JTOM%2010%202%2078-88.pdf http://repo.uum.edu.my/17818/ http://jtom.stmlportal.net/uncategorized/volume-10-number-2-december-2015/ |
الوسوم: |
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مواد مشابهة
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