The study on innovation that influences customer satisfaction at EDC-UUM

• Main Authors: Gan, Jing Ling, How, Yuan Li, Lim, Ping Ping, Baharudin, Nor Syaera, Osman, Nor Rahijah Adibah, Saad, Rohaizah
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/19375/1/STMLgoGreen%202015%20884_890.pdf; http://repo.uum.edu.my/19375/; https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook

There is huge competition in the hotel industry. Improvements are needed in order to maintain or improve market position and reputation such as understanding the problem faced by the hotel, understanding customer requirements and develop innovative idea. This research analyzes the problem in the...