A review of branding benefits among small and medium sized enterprises (SMEs)

• Main Authors: Mat Daud, Suhaini, Abd Ghani, Noor Hasmini
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2013
• 主题: HB Economic Theory
• 在线阅读: http://repo.uum.edu.my/16315/1/19.pdf; http://repo.uum.edu.my/16315/

Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of underst...