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A review of branding benefits among small and medium sized enterprises (SMEs)

Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of underst...

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書誌詳細
主要な著者:	Mat Daud, Suhaini, Abd Ghani, Noor Hasmini
フォーマット:	Conference or Workshop Item
言語:	English
出版事項:	2013
主題:	HB Economic Theory
オンライン･アクセス:	http://repo.uum.edu.my/16315/1/19.pdf http://repo.uum.edu.my/16315/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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