A review of branding benefits among small and medium sized enterprises (SMEs)
Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of underst...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16315/1/19.pdf http://repo.uum.edu.my/16315/ |
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