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A review of branding benefits among small and medium sized enterprises (SMEs)

Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of underst...

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Main Authors: Mat Daud, Suhaini, Abd Ghani, Noor Hasmini
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/16315/1/19.pdf
http://repo.uum.edu.my/16315/
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spelling my.uum.repo.163152016-04-18T07:31:25Z http://repo.uum.edu.my/16315/ A review of branding benefits among small and medium sized enterprises (SMEs) Mat Daud, Suhaini Abd Ghani, Noor Hasmini HB Economic Theory Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of understanding of the real meaning of branding.It also caused by financial, expertise and resources constraints.Therefore, this study aims to reveal the general idea about SMEs in Malaysia and their growth potential in terms of brand commitment. 2013-12-11 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/16315/1/19.pdf Mat Daud, Suhaini and Abd Ghani, Noor Hasmini (2013) A review of branding benefits among small and medium sized enterprises (SMEs). In: Conference on Business Management Research 2013, December 11, 2013, EDC, Universiti Utara Malaysia, Sintok.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Mat Daud, Suhaini
Abd Ghani, Noor Hasmini
A review of branding benefits among small and medium sized enterprises (SMEs)
description Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of understanding of the real meaning of branding.It also caused by financial, expertise and resources constraints.Therefore, this study aims to reveal the general idea about SMEs in Malaysia and their growth potential in terms of brand commitment.
format Conference or Workshop Item
author Mat Daud, Suhaini
Abd Ghani, Noor Hasmini
author_facet Mat Daud, Suhaini
Abd Ghani, Noor Hasmini
author_sort Mat Daud, Suhaini
title A review of branding benefits among small and medium sized enterprises (SMEs)
title_short A review of branding benefits among small and medium sized enterprises (SMEs)
title_full A review of branding benefits among small and medium sized enterprises (SMEs)
title_fullStr A review of branding benefits among small and medium sized enterprises (SMEs)
title_full_unstemmed A review of branding benefits among small and medium sized enterprises (SMEs)
title_sort review of branding benefits among small and medium sized enterprises (smes)
publishDate 2013
url http://repo.uum.edu.my/16315/1/19.pdf
http://repo.uum.edu.my/16315/
_version_ 1644281937446043648
score 13.209306

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