The implication of personal selling strategies in motivation, approaches and good grooming

• Main Authors: Ocon, Julie Ann C., Alvarez, Magdalena G.
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: HF Commerce; P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/12990/1/1-s2.0-S18770.pdf; http://repo.uum.edu.my/12990/; http://dx.doi.org/10.1016/j.sbspro.2014.10.255

This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products.The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation,...