The implication of personal selling strategies in motivation, approaches and good grooming

• Main Authors: Ocon, Julie Ann C., Alvarez, Magdalena G.
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: HF Commerce; P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/12990/1/1-s2.0-S18770.pdf; http://repo.uum.edu.my/12990/; http://dx.doi.org/10.1016/j.sbspro.2014.10.255

This study focuses on the use of strategies in motivation, approaches and good grooming in the personal selling of cosmetic products.The descriptive-purposive method of research was used; One Way Analysis of Variances statistic interpreted the correlates of personal selling strategies on motivation, approaches and good grooming.It showed that the use of strategies in motivation, approaches, and good grooming are significantly correlated.The questionnaire was validated to 12 respondents from consumers and sellers of cosmetics and floated to 140 respondents of four selected retail outlets that sell facial cosmetic products in Santiago City, Philippines.It is expected that the strategic personal selling model plan for effective salesmanship will be proposed.