Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka
Consumer buying decisions on a product can be influenced by a variety of things such as advertising, media and environmental factors.From the media perspective, consumer buying decisions do not just rely on the information derived from one media only.But, the tendency to reduce the risks in buying...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysia
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21738/1/MJC%20JK%20%2032%201%202016%20%20313%20-%20334.pdf http://repo.uum.edu.my/21738/ http://ejournal.ukm.my/mjc/article/view/14696 |
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