Identification of research gap: T-commerce impulse purchase for iTV advertising

• المؤلفون الرئيسيون: Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2013
• الموضوعات: QA76 Computer software
• الوصول للمادة أونلاين: http://repo.uum.edu.my/12631/1/06702794.pdf; http://repo.uum.edu.my/12631/; http://dx.doi.org/10.1109/ICICM.2013.28

iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a...