Identification of research gap: T-commerce impulse purchase for iTV advertising
iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a...
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Main Authors: | Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://repo.uum.edu.my/12631/1/06702794.pdf http://repo.uum.edu.my/12631/ http://dx.doi.org/10.1109/ICICM.2013.28 |
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