Identification of research gap: T-commerce impulse purchase for iTV advertising
iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a...
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my.uum.repo.126312014-11-12T03:35:51Z http://repo.uum.edu.my/12631/ Identification of research gap: T-commerce impulse purchase for iTV advertising Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah Abdul Mutalib, Ariffin Mohd Rashid, Sabrina QA76 Computer software iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a necessity to examine the factors influencing individuals to purchase products on television shopping program.However, research effort on this is minimal.Also, design models that are dedicated to increase impulse purchase on iTV advertising are scarce and do not include consumer behaviour regarding impulse purchase.In fact, research on the design of t-commerce for iTV advertising for effective marketing strategies is still lacking.Therefore, such a gap ought to be investigated which could contribute to the fields of business and interactive advertising. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/12631/1/06702794.pdf Che Omar, Azizah and Shiratuddin, Norshuhada and Sarif, Siti Mahfuzah and Abdul Mutalib, Ariffin and Mohd Rashid, Sabrina (2013) Identification of research gap: T-commerce impulse purchase for iTV advertising. In: International Conference on Informatics and Creative Multimedia (ICICM), 4-6 Sept. 2013, Kuala Lumpur. http://dx.doi.org/10.1109/ICICM.2013.28 doi:10.1109/ICICM.2013.28 |
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QA76 Computer software Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah Abdul Mutalib, Ariffin Mohd Rashid, Sabrina Identification of research gap: T-commerce impulse purchase for iTV advertising |
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iTV advertising provides consumers with new sales channels as well as gives higher return to the advertisers.T-commerce is a tool in iTV advertising that enables users to buy something directly through television screen which is more flexible, comfortable, and convenient.Studies show that there is a necessity to examine the factors influencing individuals to purchase products on television shopping program.However, research effort on this is minimal.Also, design models that are dedicated to increase impulse purchase on iTV advertising are scarce and do not include consumer behaviour regarding impulse purchase.In fact, research on the design of t-commerce for iTV advertising for effective marketing strategies is still lacking.Therefore, such a gap ought to be investigated which could contribute to the fields of business and interactive advertising. |
format |
Conference or Workshop Item |
author |
Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah Abdul Mutalib, Ariffin Mohd Rashid, Sabrina |
author_facet |
Che Omar, Azizah Shiratuddin, Norshuhada Sarif, Siti Mahfuzah Abdul Mutalib, Ariffin Mohd Rashid, Sabrina |
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Che Omar, Azizah |
title |
Identification of research gap: T-commerce impulse purchase for iTV advertising |
title_short |
Identification of research gap: T-commerce impulse purchase for iTV advertising |
title_full |
Identification of research gap: T-commerce impulse purchase for iTV advertising |
title_fullStr |
Identification of research gap: T-commerce impulse purchase for iTV advertising |
title_full_unstemmed |
Identification of research gap: T-commerce impulse purchase for iTV advertising |
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identification of research gap: t-commerce impulse purchase for itv advertising |
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2013 |
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http://repo.uum.edu.my/12631/1/06702794.pdf http://repo.uum.edu.my/12631/ http://dx.doi.org/10.1109/ICICM.2013.28 |
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