E-commerce (B2C) evaluation practices: A pilot study on Jordanian consumers' perspectives

• Main Authors: Ahmad, Faudziah, Yahaya, Jamaiah, Tarawneh, Omar, Baharom, Fauziah, Abd Wahab, Alawiyah
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/12441/1/E-com.pdf; http://repo.uum.edu.my/12441/; http://www.icoci.cms.net.my/icoci2015/home.asp

Many websites fail to help companies reach their objectives because they neglect consumers need in their websites developments.Since consumers are considered as the key success factor for sustaining B2C business, companies must therefore identify their consumers’ behavioral characteristics. The pilo...