B2C quality evaluation factors from Jordanian consumer perspective

• Main Authors: Ahmad, Faudziah, Yahaya, Jamaiah, Tarawneh, Omar, Baharom, Fauziah, Abd Wahab, Alawiyah
• Format: Conference or Workshop Item
• Language: English
• Published: 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/11058/1/CR119.pdf; http://repo.uum.edu.my/11058/; http://www.kmice.uum.edu.my

The consumer of B2C business plays a significant role in sustaining B2C business companies. However, many companies neglect to incorporate consumers need in their websites developments, resulting unachieved business objectives.Companies must identify consumers’ factors in their websites developments...