E-commerce (B2C) evaluation practices: A pilot study on Jordanian consumers' perspectives

Many websites fail to help companies reach their objectives because they neglect consumers need in their websites developments.Since consumers are considered as the key success factor for sustaining B2C business, companies must therefore identify their consumers’ behavioral characteristics. The pilo...

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Bibliographic Details
Main Authors: Ahmad, Faudziah, Yahaya, Jamaiah, Tarawneh, Omar, Baharom, Fauziah, Abd Wahab, Alawiyah
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
Online Access:http://repo.uum.edu.my/12441/1/E-com.pdf
http://repo.uum.edu.my/12441/
http://www.icoci.cms.net.my/icoci2015/home.asp
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