Factors influencing the adoption of social media for marketing purposes among women entrepreneurs
The purpose of the study is to explore the influence of entrepreneurs’ personality, social media benefits, social media importance, consumers’ engagement, and marketing outcomes on social media adoption among women entrepreneurs. A conceptual model was established based on existing literature to tes...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8203/1/s823863_01.pdf https://etd.uum.edu.my/8203/2/s823863_02.pdf https://etd.uum.edu.my/8203/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|