Antecedents and consequences of relationship quality among Malaysians online entrepreneurs
Relationship marketing has been viewed as being imperative to the success of business firms in line with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. In response to this, relationship quality plays a vital role in shaping the business r...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8016/1/s92941_01.pdf https://etd.uum.edu.my/8016/2/s92941_02.pdf https://etd.uum.edu.my/8016/ https://sierra.uum.edu.my/record=b1696876~S1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|