The effect of price discount and free gift on online entrepreneurs’ business performance in social commerce
Marketing is one of the two main activities in social commerce (s-commerce) where this type of e-commerce is dominated by sole entrepreneurs. Marketing requires a large allocation of cost while financial resources of the online entrepreneurs are limited. Thus, they need to focus on the most effectiv...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academia Industry Networks
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96995/1/KhalilMdNor2021_TheEffectofPriceDiscountandFreeGift.pdf http://eprints.utm.my/id/eprint/96995/ https://myjms.mohe.gov.my/index.php/ijbec/article/view/15261/7836 |
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