Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry

The dynamism of the hospitality industry has called for the need to have satisfied and loyal customers in order to achieve competitiveness. Therefore, this study aims to propose and validate a customer loyalty model in the hotel sector. Drawing from social exchange theory and confirmation-disconfirm...

詳細記述

保存先:
書誌詳細
第一著者: Gawuna, Muhammad Sani
フォーマット: 学位論文
言語:English
English
出版事項: 2019
主題:
オンライン・アクセス:https://etd.uum.edu.my/8101/1/s901645_01.pdf
https://etd.uum.edu.my/8101/2/s901645_02.pdf
https://etd.uum.edu.my/8101/
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