Factors influencing customers' satisfaction towards Subaidah restaurant in UUM

• المؤلف الرئيسي: Saidu, Nasiru
• التنسيق: أطروحة
• اللغة: English; English
• منشور في: 2017
• الموضوعات: HF5415.33 Consumer Behavior.
• الوصول للمادة أونلاين: https://etd.uum.edu.my/7148/1/s819771_01.pdf; https://etd.uum.edu.my/7148/2/s819771_02.pdf; https://etd.uum.edu.my/7148/

The purpose of this study is to investigate the influencing factors of customer satisfaction in restaurant industry, Since the restaurant sector is one of the fastest growing sectors in malaysia, it is a paramount important to investigate the customers’ perception on restaurant factors influencing c...