Factors influencing customers' loyalty of mobile service provider among generation Y
Mobile phones are often known as a medium of self-expression and individuality for the younger generation. Generation Y is an important target market for mobile phone service providers. In the Jordanian market, the mobile phone service providers are facing a very competitive environment and many stu...
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| 主要作者: | |
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| 格式: | Thesis |
| 語言: | English English |
| 出版: |
2015
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| 主題: | |
| 在線閱讀: | http://etd.uum.edu.my/5392/ |
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