Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
The purpose of this study is to examine customer preferences in banking industry. Bank customers from the public sector were surveyed using a questionnaire. A total of 153 public sector employees provided the data for the study. Results show that the independent variables are associated with custome...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1691/1/Farzila_Md_Zuki.pdf http://etd.uum.edu.my/1691/2/1.Farzila_Md_Zuki.pdf http://etd.uum.edu.my/1691/ |
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