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A Study Consumers' Green Purchasing Intention

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the four dimensions such as environmental concern, social influence, self-image and man-nature orientation on the green purchasing behavior of students from College of...

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书目详细资料
主要作者:	Cheah, Ching Mun
格式:	Thesis
语言:	English English
出版:	2009
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/1778/1/Cheah_Ching_Mun.pdf https://etd.uum.edu.my/1778/2/1.Cheah_Ching_Mun.pdf https://etd.uum.edu.my/1778/
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