Intention to attend the Rainforest World Music Festival: Local visitor perspectives
The annual Rainforest World Music Festival in Sarawak, Malaysia is a much celebrated tourism event and has global awareness as a festival of world music. Notwithstanding the popularity of the festival, there has been no study of visitor intentions. Drawing upon the theory of planned behavior, this s...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Cognizant Communication Corporation
2017
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85024121599&doi=10.3727%2f109830417X14966810027562&partnerID=40&md5=ba2cc91b7e016cac88d4eda4428f7cc6 http://eprints.utp.edu.my/19869/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|