Event motivational factors influence towards visitor attendance at International Kites Festival, Pasir Gudang Johor / Noor Syuadah Ismail, Nurfarrahin Syazwanie Ramlee and Siti Norhidayah Md Yusof

• Main Authors: Ismail, Noor Syuadah, Ramlee, Nurfarrahin Syazwanie, Md Yusof, Siti Norhidayah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Motivation; Travel. Voyages and travels (General); GV Recreation. Leisure
• Online Access: https://ir.uitm.edu.my/id/eprint/61119/1/61119.pdf; https://ir.uitm.edu.my/id/eprint/61119/

The purpose of this study is to understanding the event motivational factors that affects visitors’ decision making to attend International Kites Festival at Pasir Gudang Johor. Moreover, the decision of the tourists will then leads towards their action to attend the festival. The respondents were v...