Attributional model of visitors’ event experience in festivals and special events
Attribution theory is a constructive and effective application in understanding the behavioural psychology of consumers. Psychologically, individuals normally make some kind of inference from their personal analysis of behavioural facts and figures encountered on-site in order to explain an event or...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The International Journal of Event Management Research
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/586/1/Norazirah.pdf http://ir.unimas.my/id/eprint/586/ http://www.ijemr.org |
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