Examining visitors’ event experiences at festivals and special events: Proposed framework.

• Main Authors: Norazirah, Ayob, Nabsiah, Abd. Wahid, Azizah, Omar
• Format: Conference or Workshop Item
• Published: 2010
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/7102/; http://sbm.binus.ac.id/files/2013/09/Proceeding-IMHA-2010.pdf

Festivals and special event has becoming an important feature in a tourist destination’s general tourism development and marketing plan. Many have realized the important benefits of staging festivals and special events. Nonetheless, events require special consideration conceptualizing and understand...