Action research on online business performance of a Chinese sport equipment company: A conceptual paper
This conceptual paper proposes an action research project focuses on improving Company S online business performance, with the primary objectives of increasing online sales and improving customer satisfaction. Aim to identify critical aspects of e-commerce and feasible online marketing strategies th...
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Main Authors: | Shuohan, Zeng, Teo, Poh Chuin, Ho, Theresa C. F., Choo, Ling Suan, Yus Kelana, Beni Widarman |
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Format: | Conference or Workshop Item |
Published: |
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/98911/ http://dx.doi.org/10.1109/DASA54658.2022.9764964 |
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