Antecedents and consequences of eWOM in social commerce

As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from sellers to buyers. S-commerce is an integration of transactional and social activities, in which, individuals may spread word of mouth (WOM) about their s...

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Bibliographic Details
Main Authors: Ali, Sahabi Y., Hussin, A. R. C., Ghazali, M.
Format: Article
Language:English
Published: Little Lion Scientific 2018
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Online Access:http://eprints.utm.my/id/eprint/86672/1/AbRazakCheHussin2018_AntecedentsandConsequencesofeWOMinSocialCommerce.pdf
http://eprints.utm.my/id/eprint/86672/
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