Halal logistics: a marketing mix perspective
Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistic...
Saved in:
Main Authors: | Abdul Hamid, Abu Bakar, Ab. Talib, Mohamed Syazwan, Mohamad, Nazliwati |
---|---|
Format: | Article |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/53012/1/MohamedSyazwanAb2014_Halallogisticsamarketingmix.pdf http://eprints.utm.my/id/eprint/53012/ https://www.researchgate.net/publication/270272618_Halal_Logistics_A_Marketing_Mix_Perspective |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Halal logistics: halal integrity and legal enforcement challenges
by: Ahmad, Faradina, et al.
Published: (2018) -
Utilizing blockchain technology to enhance Halal integrity: The perspectives of Halal certification bodies
by: Tieman, Marco, et al.
Published: (2019) -
Food and beverage industry competitiveness and halal logistics: perspective from small and medium enterprises in Malaysia
by: Md. Husin, Maizaitulaidawati, et al.
Published: (2021) -
Overall performance measurement for logistics operations
by: Jamaludin, Khairur Rijal, et al.
Published: (2006) -
The logistic management of construction sites
by: Maslinda, Daud
Published: (2010)