Halal logistics: a marketing mix perspective

Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistic...

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Bibliographic Details
Main Authors: Abdul Hamid, Abu Bakar, Ab. Talib, Mohamed Syazwan, Mohamad, Nazliwati
Format: Article
Published: 2014
Online Access:http://eprints.utm.my/id/eprint/53012/1/MohamedSyazwanAb2014_Halallogisticsamarketingmix.pdf
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