Halal logistics: a marketing mix perspective
Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistic...
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my.utm.530122018-07-19T07:23:28Z http://eprints.utm.my/id/eprint/53012/ Halal logistics: a marketing mix perspective Abdul Hamid, Abu Bakar Ab. Talib, Mohamed Syazwan Mohamad, Nazliwati HD Industries. Land use. Labor Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistics operation has thus far not been warmly received by the industry thus hampering the availability of such services. This conceptual study attempts to illuminate the issue by addressing halal logistics from a marketing perspective. The concept of marketing mix and how it can be practiced by industrial players in marketing or promoting halal logistics services underpins our discussion. Existing literature is reviewed and discussed to ascertain the link between halal logistics and the 7Ps of its marketing mix, namely, product, place, price, promotion, people, process, and programme. 2014 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/53012/1/MohamedSyazwanAb2014_Halallogisticsamarketingmix.pdf Abdul Hamid, Abu Bakar and Ab. Talib, Mohamed Syazwan and Mohamad, Nazliwati (2014) Halal logistics: a marketing mix perspective. Intellectual Discourse, 22 (2). pp. 191-214. ISSN 0128-4878 https://www.researchgate.net/publication/270272618_Halal_Logistics_A_Marketing_Mix_Perspective |
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HD Industries. Land use. Labor Abdul Hamid, Abu Bakar Ab. Talib, Mohamed Syazwan Mohamad, Nazliwati Halal logistics: a marketing mix perspective |
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Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistics operation has thus far not been warmly received by the industry thus hampering the availability of such services. This conceptual study attempts to illuminate the issue by addressing halal logistics from a marketing perspective. The concept of marketing mix and how it can be practiced by industrial players in marketing or promoting halal logistics services underpins our discussion. Existing literature is reviewed and discussed to ascertain the link between halal logistics and the 7Ps of its marketing mix, namely, product, place, price, promotion, people, process, and programme. |
format |
Article |
author |
Abdul Hamid, Abu Bakar Ab. Talib, Mohamed Syazwan Mohamad, Nazliwati |
author_facet |
Abdul Hamid, Abu Bakar Ab. Talib, Mohamed Syazwan Mohamad, Nazliwati |
author_sort |
Abdul Hamid, Abu Bakar |
title |
Halal logistics: a marketing mix perspective |
title_short |
Halal logistics: a marketing mix perspective |
title_full |
Halal logistics: a marketing mix perspective |
title_fullStr |
Halal logistics: a marketing mix perspective |
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Halal logistics: a marketing mix perspective |
title_sort |
halal logistics: a marketing mix perspective |
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2014 |
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http://eprints.utm.my/id/eprint/53012/1/MohamedSyazwanAb2014_Halallogisticsamarketingmix.pdf http://eprints.utm.my/id/eprint/53012/ https://www.researchgate.net/publication/270272618_Halal_Logistics_A_Marketing_Mix_Perspective |
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