Moving toward e-business: customer relationship management alignment in Malaysian small business
The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...
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Main Authors: | Mohamed, Norshidah, Mahmud, Murni, Ahlan, Abdul Rahman, Hussein, Ramlah, Abdul Karim, Nor Shahriza, Aditiawarman, Umar |
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Format: | Article |
Language: | English |
Published: |
The Social Sciences Research Society
2013
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/39168/1/NorshidahMohamed2013_MovingTowardEBusinessCustomerRelationship.pdf http://eprints.utm.my/id/eprint/39168/ |
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