Moving toward e-business: customer relationship management alignment in Malaysian small business
The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...
محفوظ في:
المؤلفون الرئيسيون: | , , , , , |
---|---|
التنسيق: | مقال |
اللغة: | English |
منشور في: |
The Social Sciences Research Society
2013
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://eprints.utm.my/id/eprint/39168/1/NorshidahMohamed2013_MovingTowardEBusinessCustomerRelationship.pdf http://eprints.utm.my/id/eprint/39168/ |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|