Moving toward e-business: customer relationship management alignment in Malaysian small business
The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...
Saved in:
Main Authors: | , , , , , |
---|---|
格式: | Article |
语言: | English |
出版: |
The Social Sciences Research Society
2013
|
主题: | |
在线阅读: | http://eprints.utm.my/id/eprint/39168/1/NorshidahMohamed2013_MovingTowardEBusinessCustomerRelationship.pdf http://eprints.utm.my/id/eprint/39168/ |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
成为第一个发表评论!