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Moving toward e-business: customer relationship management alignment in Malaysian small business

The study proposes a research model on customer relationship management (CRM) alignment and investigates the impact of alignment on performance. A total of 300 survey questionnaires were distributed to business owners of small and medium enterprises in Malaysia; 226 were used for analysis. From rese...

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書目詳細資料
Main Authors:	Mohamed, Norshidah, Mahmud, Murni, Ahlan, Abdul Rahman, Hussein, Ramlah, Abdul Karim, Nor Shahriza, Aditiawarman, Umar
格式:	Article
語言:	English
出版:	The Social Sciences Research Society 2013
主題:	ZA4050 Electronic information resources
在線閱讀:	http://eprints.utm.my/id/eprint/39168/1/NorshidahMohamed2013_MovingTowardEBusinessCustomerRelationship.pdf http://eprints.utm.my/id/eprint/39168/
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