Review On Expectancy Disconfirmation Theory (EDT) Model In B2C E-Commerce
This study focuses on a review of “Expectancy Disconfirmation Theory” (EDT) as a famous theory in measuring customer’s satisfaction. In today’s competitive e-marketplace, e-businesses that determine an efficient strategic think behind their e-commerce activities involve designing a qualified website...
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Main Authors: | Elkhani, Naeimeh, Bakri, Aryati |
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Format: | Article |
Language: | English English |
Published: |
Penerbit UTM
2012
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/33036/1/Pub12_ExpectancyDisconfirmationTheory_inB2C_eCommerce_amend.pdf http://eprints.utm.my/id/eprint/33036/2/AryatiBakri2012_ReviewonExpectancyDisconfirmationTheory.pdf http://eprints.utm.my/id/eprint/33036/ http://seminar.spaceutm.edu.my/jisri/download/F_FinalPublished/Pub12_ExpectancyDisconfirmationTheory_inB2C_eCommerce_amend.pdf |
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