Loyalty of young female arabic customers towards recommendation agents: a new model for b2c e-commerce.
E-commerce is becoming a major contributor to the worldwide economic system, owing to its adaptability and ease of use for both customers and service providers. Recommender systems are embedded in most modern e-commerce websites, as efficient tools for guiding users to view additional items provided...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Elsevier Ltd.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/86914/ https://dx.doi.org/10.1016/j.techsoc.2020.101253 |
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