The relationship between internal employer branding and talent retention: A theoretical investigation for the development of a conceptual framework

The focus of this paper is to develop a comprehensive conceptual framework for the relationship between internal employer brand image and talent retention. An extensive and semi-systematic literature review identified a number of antecedents and consequences that have been empirically tested in vari...

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Bibliographic Details
Main Authors: Ahmed, Rizwan Raheem, Muhammad Azam, Muhammad Azam, Qureshi, Jawaid Ahmed, Hashem, Alharthi Rami, Parmar, Vishnu, Md. Salleh, Nor Zafar
Format: Article
Language:English
Published: Frontiers Media S.A. 2022
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Online Access:http://eprints.utm.my/104095/1/NorZafar2022_TheRelationshipBetweenInternalEmployerBranding.pdf
http://eprints.utm.my/104095/
http://dx.doi.org/10.3389/fpsyg.2022.859614
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