The social media break-up: Psycho-behavioral measures and implications

• Main Authors: Ahmed, Rizwan Raheem, Ahmed Qureshi, Jawaid, Arshad, Farhan, Hashem E., Alharthi Rami, Channar, Zahid Ali, Parmar, Vishnu, Md. Salleh, Nor Zafir
• Format: Article
• Language: English
• Published: Institute of Electrical and Electronics Engineers Inc. 2022
• Subjects: HD30.213 Management information systems. Decision support systems
• Online Access: http://eprints.utm.my/104384/1/NorZafirMdSalleh2022_TheSocialMediaBreakUpPsycho.pdf; http://eprints.utm.my/104384/; http://dx.doi.org/10.1109/ACCESS.2022.3178839

In the ever-changing global context, the need to understand why users discontinue using social media platforms is rapidly rising. Comprehending the backdrop of such decisions and factors governing the effects, as mentioned earlier, may help users to make such decisions and help service providers to...