Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Purpose: This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach: The research is a descriptive-correlational study based on private sports clubs employees within Iran (...
Saved in:
Main Authors: | Mansouri, Hossein, Boroujerdi, Saeed Sadeghi, Polonsky, Michael, Md. Husin, Maizaitulaidawati, Seydi, Mehdi |
---|---|
Format: | Article |
Language: | English |
Published: |
Emerald Publishing Limited
2022
|
Subjects: | |
Online Access: | http://eprints.utm.my/103433/1/MaizaitulaidawatiMdHusin2022_InvestigatingtheMediatingRoleofMarket.pdf http://eprints.utm.my/103433/ http://dx.doi.org/10.1108/NEJE-12-2020-0055 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Crafting a successful seller-customerrelationship for sports product: AHP fuzzy approach
by: Boroujerdi, Saeed Sadeghi, et al.
Published: (2020) -
The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust
by: Mansouri, Hossein, et al.
Published: (2022) -
Effect of market orientation, learning orientation and entrepreneurial orientation on sme's performance in the Pakistan context
by: Arshad, Muhammad Hassan
Published: (2018) -
The study on entrepreneurial orientation, market orientation and sustainable performance among contractors
by: Chahi, Sid Ali
Published: (2019) -
Market orientation, knowledge management, entrepreneurial orientation and performance of Nigeria SMEs
by: Shehu, Aliyu Mukhtar
Published: (2014)