How education level polarizes halal food purchase decision of Indonesian millennials
Purpose: The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/...
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Main Authors: | Wibowo, Mas Wahyu, Sari Putri, Auditia Lintang, Hanafiah, Ali, Permana, Dudi, Ahmad, Fauziah Sh. |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing Limited
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/103335/1/FauziahShAhmad2022_HowEducationLevelPolarizes.pdf http://eprints.utm.my/103335/ http://dx.doi.org/10.1108/JIMA-10-2020-0323 |
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