How education level polarizes halal food purchase decision of Indonesian millennials
Purpose: The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/...
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2022
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Online Access: | http://eprints.utm.my/103335/1/FauziahShAhmad2022_HowEducationLevelPolarizes.pdf http://eprints.utm.my/103335/ http://dx.doi.org/10.1108/JIMA-10-2020-0323 |
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my.utm.1033352023-10-31T02:46:46Z http://eprints.utm.my/103335/ How education level polarizes halal food purchase decision of Indonesian millennials Wibowo, Mas Wahyu Sari Putri, Auditia Lintang Hanafiah, Ali Permana, Dudi Ahmad, Fauziah Sh. HB615-715 Entrepreneurship. Risk and uncertainty. Property Purpose: The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/approach: There were 400 questionnaires that were distributed to obtain responses from Indonesian Muslim millennials consumers. SmartPLS was used as the structural equation modeling approach to perform the multi-group analysis. Findings: EL plays an important role that determines Indonesian Muslim millennials’ decision-making process to purchase halal food. Research limitations/implications: The EL was distinguished based on the Indonesian formal education system, which excluded the religious education system from the analysis. Practical implications: The information conveyance of halal food product attributes should be conducted gradually according to the millennial consumers’ EL. Millennial consumers with higher EL are more likely to internalize the credence attributes of halal food compared to the lower EL counterpart. Originality/value: This study found the significant differences in terms of halal food purchase decision-making between the two groups of lower EL and higher EL. Emerald Publishing Limited 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/103335/1/FauziahShAhmad2022_HowEducationLevelPolarizes.pdf Wibowo, Mas Wahyu and Sari Putri, Auditia Lintang and Hanafiah, Ali and Permana, Dudi and Ahmad, Fauziah Sh. (2022) How education level polarizes halal food purchase decision of Indonesian millennials. Journal of Islamic Marketing, 13 (12). 2582 -2610. ISSN 1759-0833 http://dx.doi.org/10.1108/JIMA-10-2020-0323 DOI: 10.1108/JIMA-10-2020-0323 |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property Wibowo, Mas Wahyu Sari Putri, Auditia Lintang Hanafiah, Ali Permana, Dudi Ahmad, Fauziah Sh. How education level polarizes halal food purchase decision of Indonesian millennials |
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Purpose: The purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory of planned behavior framework and education level (EL; i.e. low vs high) as the moderating variable. Design/methodology/approach: There were 400 questionnaires that were distributed to obtain responses from Indonesian Muslim millennials consumers. SmartPLS was used as the structural equation modeling approach to perform the multi-group analysis. Findings: EL plays an important role that determines Indonesian Muslim millennials’ decision-making process to purchase halal food. Research limitations/implications: The EL was distinguished based on the Indonesian formal education system, which excluded the religious education system from the analysis. Practical implications: The information conveyance of halal food product attributes should be conducted gradually according to the millennial consumers’ EL. Millennial consumers with higher EL are more likely to internalize the credence attributes of halal food compared to the lower EL counterpart. Originality/value: This study found the significant differences in terms of halal food purchase decision-making between the two groups of lower EL and higher EL. |
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Article |
author |
Wibowo, Mas Wahyu Sari Putri, Auditia Lintang Hanafiah, Ali Permana, Dudi Ahmad, Fauziah Sh. |
author_facet |
Wibowo, Mas Wahyu Sari Putri, Auditia Lintang Hanafiah, Ali Permana, Dudi Ahmad, Fauziah Sh. |
author_sort |
Wibowo, Mas Wahyu |
title |
How education level polarizes halal food purchase decision of Indonesian millennials |
title_short |
How education level polarizes halal food purchase decision of Indonesian millennials |
title_full |
How education level polarizes halal food purchase decision of Indonesian millennials |
title_fullStr |
How education level polarizes halal food purchase decision of Indonesian millennials |
title_full_unstemmed |
How education level polarizes halal food purchase decision of Indonesian millennials |
title_sort |
how education level polarizes halal food purchase decision of indonesian millennials |
publisher |
Emerald Publishing Limited |
publishDate |
2022 |
url |
http://eprints.utm.my/103335/1/FauziahShAhmad2022_HowEducationLevelPolarizes.pdf http://eprints.utm.my/103335/ http://dx.doi.org/10.1108/JIMA-10-2020-0323 |
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13.18916 |