Confirmatory factor analysis of green advertising and its impact on green awareness
This study aims to review the factors which influence the form of green advertising and their impacts on green awareness improvement. The study is conducted with 200 students from Indonesia and Malaysia as respondents. Data from respondents is obtained through a questionnaire, and it is analyzed by...
Saved in:
Main Authors: | Alamsyah, Doni Purnama, Adjie, Angel Natalia, Salsabila, Keisya, Othman, Norfaridatul Akmaliah, Bakri, Mohammed Hariri, Syarifuddin, Didin |
---|---|
Format: | Article |
Language: | English |
Published: |
Growing Science
2020
|
Online Access: | http://eprints.utem.edu.my/id/eprint/24871/2/MSL_2020_3899-3906.PDF http://eprints.utem.edu.my/id/eprint/24871/ http://www.growingscience.com/msl/Vol10/msl_2020_245.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Green awareness through environmental knowledge and perceived quality
by: Alamsyah, Doni Purnama, et al.
Published: (2020) -
Digital marketing: implementation of digital advertising preference to support brand awareness
by: Alamsyah, Doni Purnama, et al.
Published: (2021) -
Green Customer Behavior: Mediation Model Of Green Purchase
by: Alamsyah, Doni Purnama, et al.
Published: (2020) -
The Attributes Of Eco-Labels: The Sustainability Of Customer Green Behavior
by: Alamsyah, Doni Purnama, et al.
Published: (2020) -
E-learning quality and satisfaction of user
by: Utomo, Satrio Matin, et al.
Published: (2023)