Confirmatory factor analysis of green advertising and its impact on green awareness

This study aims to review the factors which influence the form of green advertising and their impacts on green awareness improvement. The study is conducted with 200 students from Indonesia and Malaysia as respondents. Data from respondents is obtained through a questionnaire, and it is analyzed by...

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Bibliographic Details
Main Authors: Alamsyah, Doni Purnama, Adjie, Angel Natalia, Salsabila, Keisya, Othman, Norfaridatul Akmaliah, Bakri, Mohammed Hariri, Syarifuddin, Didin
Format: Article
Language:English
Published: Growing Science 2020
Online Access:http://eprints.utem.edu.my/id/eprint/24871/2/MSL_2020_3899-3906.PDF
http://eprints.utem.edu.my/id/eprint/24871/
http://www.growingscience.com/msl/Vol10/msl_2020_245.pdf
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