Third Party Logistics Service Quality And The Moderating Role Of Switching Costs Between Customer Satisfaction And Behavioural Loyalty
A multitude of companies has already identified the need to create a loyal customer base and acknowledged maintaining existing customers and extending businesses with them are significantly less expensive than acquiring new customers. Therefore this thesis describes the development of a conceptual m...
محفوظ في:
المؤلف الرئيسي: | Chin, Sze Hui |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2014
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الموضوعات: | |
الوصول للمادة أونلاين: | http://eprints.usm.my/46390/1/Chin%20Sze%20Hui24.pdf http://eprints.usm.my/46390/ |
الوسوم: |
إضافة وسم
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