Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users

Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...

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書誌詳細
第一著者:	Abdul Qader, Iman Khalid
フォーマット:	学位論文
言語:	English
出版事項:	2017
主題:	HD28-70 Management. Industrial Management
オンライン･アクセス:	http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf http://eprints.usm.my/39055/
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