Face-to-Face or Not-to-Face: A Technology Preference for Communication

• Main Authors: Noor Ismawati, Jaafar,, Bobby, Darmawan,, Mohd Yahya, Mohamed Ariffin,
• Format: Article
• Language: English
• Published: Mary Ann Liebert, Inc 2015
• Subjects: Social Presence; User Acceptance; Media; Environments; Individuals; Networks; Internet; Attitude; Impact; Model
• Online Access: http://ddms.usim.edu.my/handle/123456789/8194

This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and...