Face-to-Face or Not-to-Face: A Technology Preference for Communication
This study employed the Model of Technology Preference (MTP) to explain the relationship of the variables as the antecedents of behavioral intention to adopt a social networking site (SNS) for communication. Self-administered questionnaires were distributed to SNS account users using paper-based and...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Mary Ann Liebert, Inc
2015
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Subjects: | |
Online Access: | http://ddms.usim.edu.my/handle/123456789/8194 |
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